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Motive Made Studios is a team of film experts and story architects producing dynamic and sharable content for brands. We align key resources, both in-house and through our roster of filmmaking professionals, in order to deliver content with deep strategic and creative insights behind every production.

Most importantly: no matter the platform or size of the screen, we are storytellers. And we believe the production process requires innovation and understanding of an ever-changing, advertising-adverse audience. Crafting authentic, engaging and well-executed entertainment that resonates with our audiences is what we live for.


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Matt Statman
  • President/CCO

Matt Statman

Matt Statman leads a team of marketers delivering cutting edge consumer engagement by uniquely integrating content, digital, experiential, social, and broadcast opportunities. During his career, Matt has worked with numerous Fortune 500 brands—and his experience in the F&B industry has helped Motive win clients like Mountain Dew, SoBe, Pepsi, Van’s Natural Foods, Mars Inc., and Hard Rock Cafe. Throughout Motive’s 12-year lifespan, the agency has developed content pieces ranging from one-second micro-content snippets to 30-minute documentaries, covering topics from high-octane adventure and live music experiences, to expansive natural settings and deeply moving human interest pieces.

Under Matt’s leadership, Motive has produced award-winning work for Pepsi, Qdoba Mexican Grill, Boingo Wireless, Native Eyewear and General Motors. In fact, the agency was awarded the 2011 Grand Ex Award by Event Marketer Magazine for its work on Mountain Dew’s DEWmocracy campaign and was named a Top 25 Agency to Watch by iMedia in 2012.

Prior to founding Motive, Matt led the marketing efforts for Virtela Communications, held both account and creative roles at J. Walter Thompson, and worked on a broad array of business as an account director at UPSHOT.

Krista Nicholson
  • VP Operations &

Krista Nicholson

Krista began her career in advertising at Goldberg Moser O’Neill in San Francisco working on such accounts as Dreyers, Esprit, Dell and Lake Tahoe. From there she moved into the role of Director of Marketing for Aspen Skiing Company where she directed all branding, advertising, direct marketing and web initiatives for the four-mountain ski resort. In 1998, Krista was recruited by the Denver office of iXL to launch their Interactive Marketing Services department where she defined initial product offerings and directed all account activity during her tenure for both start-up and established clients with portfolios ranging from $500K to $5 million. Krista then joined Morey Evans Advertising as VP of Account Services and Product Strategy. In addition to agency-wide oversight responsibilities, she provided day-to-day strategic and tactical planning leadership for several key agency clients, like Qdoba, Ricochet Networks, Western Union’s Bidpay, and

Krista’s passion for concepting and producing digital content was formed while working at Morey Evans—and it was during her tenure there, along with a group of strategic partners, that she worked to build a national network of videographers and filmmakers that became the backbone for the creation of content for a broad array of clients from automotive to the craft spirits industry.

Today, Krista provides strategic leadership and overall operational management for Motive Made Studios.

Gregory Hadden
  • Executive Creative Director

Gregory Hadden

Ever since 2005, Greg has been figuring out how to stay out of advertising while also making a career of it.

During that time, he’s been a recognized innovator, creative leader, marketer, producer, writer, film-maker, game designer, record producer and product developer – all the while making a lot of stuff that could almost be considered advertising.

Greg began his career working brand side with Darth Vader, G.I. Joe and Mr. Potato Head at Hasbro Toy Group as a story developer before moving to Sweden as a copywriter, and then Global Creative Director, for the world’s largest meatball distributor, IKEA.

Six years and many pickled herring later, he founded TMI Inc., a transmedia content agency responsible for the most-watched branded web series in history. There, Greg created and sold original entertainment formats to Paramount, Fox Digital, and Endemol, as well as a stable of international brands. In 2014 TMI developed and launched their first physical product, the Drop-A-Brick: the world’s smartest drought-fighting toilet brick ever created. Ever.

After nine years, TMI Inc. merged with Motive Made Studios, where Greg is excited to be working alongside people who appreciate outrageous reconfigurations on how entertainment, branding and the exchange of ideas can act [almost like advertising].

Kohl Norville
  • Content Director

Kohl Norville

As the Content Director at Motive Made Studios, Kohl brings his strategic thinking and production expertise to the team, continually building in-house capabilities and developing our roster of partners. He also flexes his storytelling skills, pitching ideas and developing content through on-set direction for a range of clients.

Kohl has been a key part of Motive since 2013, when he was part of the team that spearheaded the “Get Hyped for Halftime” pitch, which won the 2014 Pepsi Super Bowl Halftime campaign.

Kohl manages the internal content team and closely collaborates with colleagues and partners to ensure successful program executions. Kohl has led a wide variety of initiatives: from conceptualizing content programs to directing content series. He is focused on pushing the boundaries of branded content as well as recruiting the right talent for collaboration.

Kohl brings a rich history in advertising and filmmaking to Motive Made Studios. He began his career 16 years ago, writing campaigns at Lowe NYC. With Element productions and Z Group films, he continued crafting and directing content for Heineken, Virgin, ESPN, and McDonalds. Kohl's work has been recognized with various honors and awards such as Effie, One Show, Cannes Lions, Webby, as well as inclusion in the permanent collection of Film & Media at MoMA.


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PepsiOgden Pause video Play video Toggle Drawer

Pepsi wanted to cap off its Real Big Summer promo by saying thanks to one of its longest standing customers—Karen’s Café in Ogden, Utah—but when they asked Motive Made Studios to produce the event, we brought back a whole lot more than a simple celebration. In fact, we created an experience that compelled the whole city to join in and say thanks.

The team rolled into Ogden with an array of unique activations to help drive awareness for the experience: installing blue park benches on street corners, dropping ice cold coolers of Pepsi on residents’ doorsteps and even delivering a Pepsi jukebox to Karen’s as a teaser for things to come. Then, we turned things up big-time, with a mile-long parade featuring over 1,000 Pepsi employees, neighbors and friends. Once the parade finally made it to Karen’s, the main event was revealed: a concert from multi-platinum artist Phillip Phillips. More than 15,000 people attended the show—and Karen’s Café received a Real Big Summer thank-you that no one was expecting.

Motive Made Studios captured content from every angle, creating a piece of digital entertainment that not only engaged an entire town and scored hundreds of thousands of views, but also drove powerful support from the bottler community.

Pepsi Operation: Halftime Play video Pepsi Milligan Play video